Reckons it's the only social gaming service to support all major native OSs.
The PlayPhone Social Gaming Network, like its well-known competitors Gree, DeNA, Papaya et al, offers a platform through which games can enjoy community features like virtual goods, synchronous multiplayer gaming and deep social integration.
However, the network is more of a destination in itself than a platform that operates via third party games. It has 35m registered users.
The firm has just announced that it's adding WinPho to Android, iOS, HTML5, Adobe AIR and Unity – and says it's the first to do so.
The PlayPhone SGN SDK is free and is available now to developers.
“Microsoft and its partners have put extensive resources toward the rapid adoption of the Windows Phone 7 platform worldwide” said Anders Evju, SVP and GM, PlayPhone.
“PlayPhone is committed to cross-platform mobile gaming. Gamers on all leading mobile devices – Android, iPhone, iPad, WP7, etc. – can jump into the PlayPhone SGN to play some of the best games out there with their friends. We call this the PlayPhone advantage,” added Evju.
Gamers can now play games from the world’s best developers, including Celander, SoToDo Games, Auer Media, Hive Media, Calibre Games, Tianjin Pictograph, China Wireless Arts, Nimbus Games, Big Blue Bubble, and more.
This week's MWC coverage is kindly sponsored by Neomobile, the leader in mobile commerce services. Neomobile is active in 70 geographies from 12 offices in Europe, LatAm and India. It offers a variety of mobile payment services via its Onebip mobile payment solution, featuring frictionless one-click mobile flow.