Will now be able to determine which devices are accessing digital channels.
Mobile web specialist dotMobi's DeviceAtlas tool offers businesses insights and data about the devices that visitors are accessing their content from, such as iPhones, Android tablets, MP3 players and so on.
Digital intelligence provider Webtrends has now integrated the platform into its analytics solutions in order to provide clients – including Barclays, BMW, Coca-Cola and more– with a full and comprehensive overview of the devices customers are using and what they should be prepared for.
Bruce Kenny, EVP of technology and hosted operations, Webtrends, said: "As the leader in multi-channel analytics, we are constantly looking to improve the depth and breadth of insight across all digital channels. The mobile and social channels are no longer peripheral — they are core to any digital marketing effort."
Eileen O’Sullivan, dotMobi COO and CFO, added: "Understanding the ways your customer base engages with your content is the cornerstone of a successful online strategy. We look forward to working with Webtrends to ensure their clients have deep, useful analytics on all types of devices."
DeviceAtlas detects more than 10,000 web-enabled devices, and can make millions of detections a second.