Visits double after charity has website optimised for mobile.
Macmillan Cancer Support's mobile web traffic has surged after having a dedicated site created by developer bemoko.
Just after the site launched, bemoko claims approximately ten per cent of web traffic was via mobile, which has now doubled to almost 20 per cent.
While most of the mobile web traffic comes from smartphones, tablets account for a quarter of the amount.
Andy Nash, Macmillan’s digital project manager (mobile channel), said: "Using bemoko we have been able to develop a site which tailors its style for different devices.
"This gives us the ability to present information, features and functionality in different ways to different audiences, based on what we know about their devices, features and functional capabilities, and enables the delivery of a much more personalised experience."