Social location check-ins used by 4 per cent of US adults | Mobile Development | Mobile Entertainment

Social location check-ins used by 4 per cent of US adults

Social location check-ins used by 4 per cent of US adults
Stuart Dredge

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Development / Location / September 7th 2011 at 8:00AM

Pew Research Center figures show that 28 per cent use phones to get directions or recommendations though.

Only 4% of US adults are checking in using mobile social location services like Foursquare, according to research published by the Pew Research Center's Internet & American Life Project.

The company canvassed 2,277 Americans in a telephone poll between 26 April and 22 May for its report, and found that 5% of US mobile owners - 4% of the overall adult population - use these services. That said, 12% of smartphone owners are using these 'geosocial' services.

Pew found that 23% of adults surveyed use their phones to get directions or recommendations based on their current location - 28% of all mobile owners. When only smartphone owners are considered, the proportion rises to 55%.

“Americans are not currently all that eager to share explicitly their location on social media sites, but they are taking advantage of their phones’ geolocation capabilities in other ways,” says researcher Kathryn Zickuhr in a statement. "Smartphone owners are using their phones to get fast access to location-relevant information on the go.”