Ford embeds location-based services into MyFord Mobile app | Mobile Development | Mobile Entertainment

Ford embeds location-based services into MyFord Mobile app

Ford Fusion Energi
Zen Terrelonge


Development / Location / February 7th 2013 at 3:55PM

Will enable drivers of its hybrid cars to track down charging stations.

Ford is oft driving its digital in-car Ford SYNC platform, which connects smartphone users to calls, music and more via the speakers.

The forward-thinking vehicle maker has now integrated location-based services into its MyFord Mobile app and teamed with public charge station aggregator PlugShare.

The move will push real-time station mapping, info and updates to drivers looking to recharge the batteries of their hybrid cars, with Ford looking to support US and Canada-based users of its new C-MAX Energi and Fusion Energi.

Bill Frykman, business and product development manager, Ford, said: "When we launched the MyFord Mobile app and portal for the Focus Electric last year, it was the most advanced remote management app of its kind in the industry.

"We're now expanding availability of the system to drivers of our new plug-in hybrids and offering some unique features specifically tailored to these long-range vehicles.

"We designed MyFord Mobile to provide owners of Ford plug-in vehicles with a convenient way to monitor and manage their total energy usage, and we're continually working to make the experience better."

The app will also provide point of interest options with charging station info to alert users of nearby pizza places and the like.