SDK 370 available to download now.
Following Apple’s announcement that UDID deprecation will be completed by May 1st, mobile ad network InMobi has today (April 17th) released its latest version of the iOS ads SDK.
The release of the new SDK 370 marks the completion of InMobi’s move away from UDID, which was initiated in version 350, and represents “a step in the right direction” for the industry, that will help protect end user privacy while still enabling advertisers to safely target users.
UDID information will no longer be collected or used by the InMobi SDK, making it Apple policy compliant. Now, other user-safe identities introduced by Apple, such as the advertiser ID, will be utilised for targeting users and tracking installs. This is aimed at ensuring that it will be business as usual for developers with regards to monetisation.
Meanwhile, SDK 370 is compatible with MRAID2.0 – the latest specification for rich media – meaning that developers will receive the most engaging rich media ads from the firm’s premium advertisers across the globe.
The company has also made several changes to reduce the load time for ads in order to improve the end user experience, with initial tests indicating a leap in eCPM due to this change.
Furthermore, InMobi has taken steps to future-proof the SDK to reduce update cycles. These steps include server side switches and a flexible ads container that is aimed at helping to introduce new ad formats without requiring an SDK change at the user’s end.
Watch this space for more updates on some of the new ad formats InMobi will be releasing in the coming months.
You can download the SDK from the InMobi download centre now.
To find out more about what InMobi has to offer the app developer ecosystem, register now for the first ever InMobi Developer Party. Experts from InMobi will be on hand to share their knowledge and expertise with attendees, while developers will be able to submit ideas for apps, with the lucky winner taking home a Marmalade license on the night.