Popular music game now available to play on iOS devices.
Social entertainment firm We R Interactive has brought popular music game Lyroke to the mobile world, allowing players to put their musical knowledge to the test using their iOS device.
Lyroke streams full-length music video from several international pop stars as an interactive gaming mechanic, challenging the player to guess the lyrics against the clock.
The game transforms music consumption by presenting music fans with a new, interactive experience, whereby they can play along with their favourite artists’ tracks and pit their wits against their friends.
Furthermore, through global deals with Universal Music UK, Sony, and EMI Music, Lyroke features the latest music videos from the likes of Amy Winehouse, Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Rey, LMFAO, No Doubt, One Republic, The Saturdays, Timbaland, and more. This is seen by We R Interactive as something of a unique commercial opportunity for the music industry, with Lyroke already having driven more than one million music video plays since launching last year.
Geoff Heath, OBE, music industry legend and advisor to We R Interactive, commented: "Great ideas are simple ones and big ideas need inspiration - Lyroke is exactly what the music industry has been looking for. The platform offers fans around the world a new, immersive way to consume and interact with music and share their passion, creating deep levels of engagement with artists and delivering new commercial opportunities. We are delighted to have secured the full support of the copyright owners.”
The mobile app comes as part of an international cross-platform rollout for Lyroke. It is available to play at lyroke.com, apps.facebook.com/lyrokegame and now via the Apple App Store.
Further mobile platform availability, including an app for Android, and global music industry partnerships will be announced in the near future.