76 per cent will not use a website that isn’t optimised for mobile.
Software solutions for mobile web firm Netbiscuits has revealed that 25 per cent of mobile users will engorge themselves on the mobile web for over six hours per day, although 76 per cent will not use a website if it’s not optimised for mobile.
The company’s findings can be seen in the following infographic, which delves into the habits and behaviours of mobile consumers.
The infographic represents the findings of Netbiscuits’s recent ‘The People’s Web’ report that is based on responses from 5,000 mobile consumers across ten countries (including the UK, US, India and China).
Netbiscuits recently posted another infographic detailing the path to creating a successful mobile strategy for brands.