41 per cent of mobile bankers prefer to do so via native apps | Mobile Development | Mobile Entertainment

41 per cent of mobile bankers prefer to do so via native apps

HSBC iPhone banking app
Zen Terrelonge

by

Development / HTML 5 / November 6th 2012 at 4:26PM

HTML5 doesn't win this round.

Just last month, the Natwest bank app was suspended for fear of security issues, but location-based mobile ad firm, Verve Mobile, reports that 41 per cent of consumers prefer using native apps for their mobile banking.

Presumably, because they feel it's safer than logging into their accounts via the mobile web.

The US company found that the public wants simplicity when look at their finances, with 73 per cent expecting communications relevant to their financial situation.

Perhaps unsurprisingly, the smartphone is the highest means of mobile banking with 63 per cent, while 63 per cent of users make transfers, 62 per cent pay bills, and 40 per cent check for alerts.

The location-based elements of banking that are most used includes:

* 51 per cent of users searching for an ATM based on current location
* 19 per cent for branch by current location
* 19 per cent for ATM by postcode
* 12 per cent search branches filtered by services

Meanwhile, 70 per cent of consumers believe expense and budget tracking are the most important mobile tools.

Greg Hallinan, CMO of Verve, said: "The results validate what our financial service clients have speculated for a while now, that their customers have come to expect a near full service banking experience on their mobile devices.

"There is a great opportunity for additional growth and competitive distinction for those financial service institutions who address this pent-up demand in the market, by providing increasingly sophisticated mobile account services to consumers."

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