Flurry raises $15m for its mobile analytics service | Mobile Development | Mobile Entertainment

Flurry raises $15m for its mobile analytics service

Flurry raises $15m for its mobile analytics service
Stuart Dredge

by

Development / December 8th 2010 at 8:29AM

Says its network is reaching 100 million unique devices and hints at move into advertising.

Mobile analytics startup Flurry has announced a $15 million Series C funding round.

The round was led by Menlo Ventures with participation from existing investors Draper Fisher Jurvetson, InterWest, First Round Capital and Union Square Ventures.

Menlo Ventures' MD Sonja Hoel Perkins is joining Flurry's board as part of the investment.

Flurry says it plans to use the cash injection to expand its sales and marketing operations, and develop new mobile advertising services.

Flurry says that in November, it measured five billion anonymous,  aggregated end-user sessions from more than 100 million unique devices.

What's more, more than 30 million unique users have been exposed to its AppCircle app recommendation service, which Flurry says has generated 'millions' of downloads for participating developers.

Flurry has faced questions - not least from Apple CEO Steve Jobs - about its approach to user privacy.

Alongside the funding announcement, CEO Simon Khalaf has published a blog post outlining the company's policies.

"At Flurry, we believe it is unnecessary to force a trade-off between effective advertising targeting and consumer privacy," he writes.

"On the contrary, with good technology and a large enough data set, we can deliver great targeting without compromising privacy.  Not only is this exactly what we believe, but also exactly what we provide."

Will Steve agree though? Watch this space.