World’s tallest man, and longest dinosaur converge on Westfield Stratford City shopping centre.
In a bid to shift more units of its annual book, Guinness World Records recently launched a new augmented reality campaign, in which consumers were given the chance to ‘meet’ famous record holders at London’s Westfield Stratford City shopping centre.
Between November 1st-4th, visitors to Europe’s largest retail complex were able to virtually interact with some of the most famous Guinness World Record holders and share images and videos of their experience directly from the shopping centre via social media.
Appshaker, the company behind the technology, also integrated augmented reality into the Guinness World Records 2013 book, as the organisation looks to add innovative and interactive aspects to its annual publication.
Sam Fay, senior vice president of global communications at Guinness World Records, said: “We wanted to excite and surprise record fans, and give them an experience that they could not get anywhere else. The live AR was designed to be a collective and interactive experience, which allows families and friends to meet record holders old and new, and who they would never get the chance to meet in real life.”