New Smart Terrain solution creates playable worlds around real objects.
Qualcomm is best known for producing chips, but it is also recognised for its Vuforia augmented reality solution, which powers more than 5,500 Android and iOS apps.
Additionally, four out of five AR apps from big brands are running on Vuforia, and CEO Paul Jacobs notes just how much the adoption is growing among the well-known businesses, such as Warner Bros, Lego, Mattel and Maxim.
Vuforia was enhanced earlier in the year to recognise text and now supports Qualcomm's new Smart Terrain service, which is designed to make mobile games even more immersive through use of AR, citing the movies as an inspiration, with the likes of Toy Story capturing people's imaginations.
It means players will be able to use real world surfaces and objects as in-game components, battling on dinner tables, jumping across beds and so on, with scenery sprouting up around the items.
Jay Wright, VP of product management for Qualcomm, said: "Vuforia Smart Terrain helps to bring movie-like special effects to mobile gaming in a new way. It mixes digital game play with the physical world."
The technology was demonstrated at the Uplinq conference in conjunction with the PrimeSense Capri 3D sensor, which allows devices to look at a scene in three dimensions.
Meanwhile, games studio Behaviour – who has worked with Disney, EA, Paramount and more – is also working with the new platform.
Smart Terrain is set to launch in spring 2014.
Check out the demo video below.