Swoops into partnership with Aurasma to enable 3D festive greetings.
There's just five Mondays left until Christmas, and this year consumers are more willing to shop via mobiles than ever before. The news will likely be welcomed by greetings card specialist, Funky Pigeon, who is embarking on an augmented reality journey with AR provider, Aurasma.
The Funky Pigeon app (for Android and iOS) allows users to personalise and buy cards with tailored greetings, while the AR element will bring a select range of Christmas cards to life with snowmen, penguins and Santa Claus.
Christmas is just the beginning though, as the companies look to continue the partnership in the New Year for general greeting cards too.
Richard Pepper, business unit director of Funky Pigeon, said: "We are always looking for new ways to bring joy and happiness to people through our card designs. Working with the specialist team at Aurasma brings a whole new dimension to the world of greetings cards."
Matt Mills, head of partnerships at Aurasma, added: "The collaboration is an innovative and creative use of our technology, bridging physical cards with amazing mobile experiences.
"It’s great to see old festive favorites like the Snowman and Santa getting a new lease of digital life and bringing Christmas cheer into homes up and down the country.”
Check out the video below.