An icky augmented reality alternative to punching robots.
Augmented reality is fast establishing itself as a new medium for games, and also for adding a rich component to ads on posters, print and packaging.
But it also has strong instructional possibilities.
The latest example of this comes from ARworks, which made an app to demonstrate the use of Rabinizumab, a medicine which cures certain eye problems.
ARworks' app for iOS and Android reveals a 3D eye and then shows what happens when you jab a needle into it and squirt it with the medication.
All very impressive, but not for the squeamish.
ARworks made the app with Unity and the Qualcomm AR plug-in in just two weeks for the Middle Eastern exhibition management company TGP.