AR apps to generate revs of almost $300m in 2013 | Mobile Development | Mobile Entertainment

AR apps to generate revs of almost $300m in 2013

AR apps to generate revs of almost $300m in 2013
Zen Terrelonge

by

Development / AR / November 7th 2012 at 10:11AM

A result of brands increasingly adopting the tech into marketing campaigns.

Retailers and brands are becoming more tech-savvy, according to Juniper Research, and their penchant for augmented reality mobile campaigns are set to drive the platform's global revenues to near $300m in 2013.

However, pay-per-download is expected to hold the largest share of revs in the interim, with the company-based adoption surging next year to continue on a rapid adoption in 2012.

Retailers see AR as a key source of engagement for consumers, offering more product info as a virtual game, video, etc.

Consumer awareness will be an inhibitor of mass use though, while technological hurdles include phone camera quality and GPS functionality.

Indeed, the study found the cameras on some high-end smartphones weren't sensitive enough to trigger the AR unless the lighting conditions were perfect.

Other results show 2.5bn AR apps will be downloaded to mobile device every year by 2017, with games accounting for largest download share.

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