Buckle up for a 'driving-optimised experience'.
It's quite common for mobile users to operate their phones while driving but it's not always done safely – 44 per cent of drivers admit use has caused a 'near miss.'
However, BMW and Mini Cooper recently struck a deal with Amazon Cloud Player and Ford and Volvo have partnerships with Spotify in place.
Google has now joined the bandwagon by teaming Audi, GM, Honda, Hyundai and Nvidia to create the Open Automotive Alliance (OAA), which aims to bring Android to the road.
The concept will allow cars to become a new multi-screen channel, joining the likes of smartphones, tablets and PCs, thus keeping users connected at all times.
Google is working with the partners to make Android a 'driving-optimised experience' that safely supports apps, music and so on with built-in controls and dashboard displays.
The company highlights the OAA is in the early stages and is welcoming more vehicle and tech firms to get involved.
Patrick Brady, director of Android Engineering, Google, said: "Putting Android in the car will bring drivers apps and services they already know and love, while enabling automakers to more easily deliver cutting-edge technology to their customers.
"And it will create new opportunities for developers to extend the variety and depth of the Android app ecosystem in new, exciting and safe ways."
Businesses can get involved at www.openautoalliance.net