Acision Fusion offers IP services, enhanced flexibility and cost savings.
Mobile messaging firm Acision has launched a new, all in one consolidated messaging platform that delivers IP services, deployment flexibility and cost efficiency in the form of Acision Fusion.
The new platform is designed to reduce the cost and complexity of VAS infrastructure for operators, while also enabling the development and deployment of new IP services, such as rich messaging and RCS, alongside SMS, MMS and voice messaging.
Acision Fusion will, for the first time, allow MMS interworking, meaning that RCS users can share pictures and videos with those not RCS enabled. It will also provide Common Business Logic across all messaging services for a range of functions, including real-time charging, service triggering, message routing, volumetric message rate control, service access and monitoring.
“The launch of Acision Fusion signals our continued commitment to help operators to quickly deliver compelling messaging solutions to their customers and to take advantage of the immense value that the platform delivers,” said JF Sullivan, EVP Product Management and CMO at Acision. “By utilising data mining, analytics and intelligence, operators can ensure that their services and engagements can be tailored to fit consumer behaviour and requirements. With a choice of deployment options, from cloud delivery without the need for an IMS core, to extending in-network delivery via the operator’s own hardware, Acision Fusion provides mobile operators with a consolidated platform that meets the challenges they face today while enabling them to increase revenues and reduce TCO.”
Acision’s new platform is aimed at delivering a host of new services alongside a full set of messaging services, including SMS, MMS, voice messaging and the GSMA’s Rich Communication Suite (RCS) of services - such as instant messaging, group chat, file transfer and video sharing.
Jorgen Nilsson, chief executive at Acision, commented: “Market trends have shown that there is a high degree of fragmentation in the use of messaging services by consumers. According to Acision’s own research earlier this year, over 77 per cent of smartphone users in the UK and 72 per cent of those in the US are now utilising a combination of OTT, MMS and SMS to send and receive messages, with three quarters of UK consumers using multiple messaging services simultaneously each day.
"Researchers also forecast that global mobile messaging revenues could grow to $195.9 billion by 2016, with messaging traffic from these new services likely to double over the next three years. With this in mind, operators are in a unique situation to exploit their market position and tap into this growth. This can be done by consolidating their messaging platforms, and launching a singular cross network, cross device, IP messaging experience for rich services which breaks the OTT service fragmentation barrier while increasing profitability.”