Enlists Tradedoubler to support marketing initiative.
William Hill knows the tide is turning. As PC sales fall while mobile device sales rise, the bookmaker has chosen digital marketing agency Tradedoubler as its official mobile partner.
Tradedoubler will be charged with directing William Hill customers to the company's mobile site and gambling apps, with the bookie looking to enhance the performance of mobile offerings.
Kate Miller, PR director, William Hill, said: "The onus is constantly shifting towards mobile. The unstoppable rise of the smartphone and the tablet is proof of this. Our customers demand a high quality mobile service from us and making sure that they can discover and download our range of apps is our top priority.
"Tradedoubler has a proven track record in the mobile space, so we’re confident it’ll be able to increase traffic to our mobile site as well as encourage customers to enjoy the convenience of betting, casino and bingo apps on their mobile and tablets."
Neil Ranatunga, head of mobile at Tradedoubler UK & Ireland, said: "Mobile betting is growing at an exponential rate and consumers now favour this option due to its speed and simplicity. William Hill is a major player in the online betting industry, so we’re really excited about helping them drive mobile traffic and showcase their mobile app.
"Companies that don’t have a mobile presence will find themselves falling behind the curve, so it’s vital they have a mobile site that is accessible to users. Getting customers to access the mobile site is the first step to reaping the benefits of this lucrative channel."