New mobile marketing tools support text and rich media.
Push notifications specialist Urban Airship provides companies like CBS, Groupon and Warner Bros with tools that allow them to send messages to their app users. This could be to promote discounts, events, new products and so on.
The marketing firm has now enhanced its services with a new in-app messaging hub, which aggregates all notifications in one place.
Businesses can send traditional text or also use richer content forms like images and video to encourage better responses, while options to send surveys and forms are also on offer.
Rather than a one-off pop-up message, the hub means recipients can revisit the notification and show friends if it's of value. It's also an easier way for customers to retrieve coupon codes and so on.
As usual, clients are able to target specific customers with location and/or usage habits or the entire user base. Each brand can have the message centre designed to match the app's style.
Brendan Downs, global web master, Rip Curl, said: "The Rip Curl Live Events App offers surfing fans access to everything they want to know, as it happens, wherever they are in the world, and statistics don’t matter nearly as much as compelling visuals.
"Urban Airship allowed us to send photos and videos to an email-like inbox within the app itself with push messages alerting users to new content. This capability really appealed to us as well as our app users with nearly a quarter of app opens driven by push messaging."
Scott Kveton, co-founder and CEO, Urban Airship, said: "Seeing what customers across numerous industry verticals have already achieved through our rich content delivery, the future will be extremely compelling for both businesses and their end-users with content targeted to their specific interests and context.
"Not only will it be easier than ever to drive more compelling experiences across your entire app audience, organisations can now richly serve individuals’ needs and gain their feedback in formats proven to be more effective than simple text-based messages."