This week's mobile movers and shakers | Brands | Mobile Entertainment

This week's mobile movers and shakers

This week's mobile movers and shakers
Zen Terrelonge

by

Brands / March 29th 2013 at 10:00AM

It's like Where's Wally, but we tell you where the execs are hiding.

The mobile space is booming and companies are expanding all the time, so this dedicated feature is designed to keep you updated with new hires.

Bownty

Daily deal aggregator Bownty has appointed Rooster PR to raise its profile in the UK following a launch in the region in July, offering deals for more than 170 towns and cities in the region.

The Danish startup's service runs across mobile and desktop, gathering more than 2,500 deals from over 100 deal sites each day, including the likes of Groupon and Wowcher, sending subscribers one email each day based on their preferences to cut through the clutter of multiple subscriptions.

Steffen W. Frølund, founder and CEO of Bownty, said: "The UK is proving to be one of our fastest growing markets and one which has huge potential. Rooster has proven expertise in this area and I’m looking forward to working with the team to establish Bownty as the only place to go for all the best daily deals in the UK."

James Brooke, MD of Rooster, added: "The edeals space is certainly dynamic and the Bownty business model reflects the evolution of the industry. Rooster has established a strong portfolio of clients in this space, and there is certainly room in the market for a service that provides a genuine solution to daily deal fatigue and inbox overload."

Sainsbury's

The supermarket has extended the power of Jon Rudoe, its director of online, to support digital and cross-channel developments. The company admits mobile and technology is essential for growth. (Full story here)

Shazam

Media engagement and discovery company Shazam has announced Daniel Danker as the chief product officer, which sees him joining from the BBC where he served as GM of programmes on demand since 2010.

His role at the Beeb involved controlling the strategy and delivery of BBC iPlayer, Red Button materials, and more. He also helped with the online delivery of London 2012 Olympics content, and the development of Microsoft’s internet-connected TV platform Mediaroom and the Xbox Music platform.

Danker will drive Shazam for TV, which has been built into ad campaigns for brands including Pepsi and Toyota, in addition to running app development and social networking accounts.

Andrew Fisher, CEO, Shazam, said: "Shazam is enjoying tremendous growth, including its successful expansion into television in the US, UK, Europe and Asia.  With his unparalleled expertise in delivering some of the world’s leading digital experiences for consumers and broadcast partners, Daniel will significantly strengthen our leadership team. Together, we will continue to help consumers discover and engage with the world around them."

Danker, added: "I am incredibly excited about my new role as Shazam’s CPO. Producing one of the most-downloaded apps of all time, Shazam has built its reputation on providing people with a discovery experience for music and television that sets the standard.  I look forward to using my experience at Microsoft and the BBC to help Shazam create engaging products that delight."