justAd launches Imprego rich media platform | Brands | Mobile Entertainment

justAd launches Imprego rich media platform

justAd launches Imprego rich media platform
Daniel Gumble

by

Brands / Rich Media / December 21st 2012 at 10:11AM

New platform designed for creating mobile landing pages and micro-sites.

Global ad technology firm justAd has introduced a new rich media platform designed for creating mobile landing pages and micro-sites in the form of Imprego.

The platform is aimed at allowing agencies and small business affiliates to create app and game-like mobile landing page experiences within just five minutes. Users can then publish them across any 3G mobile device. Furthermore, the first 200 unique visitors will win a free trial, including full access to its rich media mobile landing page creation platform, drag and drop templates, publishing, hosting, analytics and live chat support.

Imprego’s platform lets users click, drag, and drop to create and customise state-of-the-art landing pages via a menu of templates, including video lead generation capture, call-to-action, and rich, interactive mobile features like scratch, shake, rotate and drag. 

“Mobile landing pages, micro-sites and Websites are central to any company’s mobile strategy. Imprego is the first hosted, self-service platform to bring full rich media interactivity to mobile landing pages -- particularly addressing all tablet templates,” said Yariv Erel, CEO of justAd. “And as mobile levels the playing field, so are we, because for the first time, small businesses will have the same rich media platform that large agencies use for creating their own mobile landing pages.”

The Imprego platform also enables agencies to overcome compatibility or fragmentation-oriented barriers to entry, meaning they can create and deliver HTML5-compliant rich video, gaming and app-like landing page and micro-site interactivity across any mobile device.

Users can create, deliver and measure the performance of personalised branded entertainment, marketing campaigns and rich ad experiences across mobile devices, achieving the broadest reach across mobile consumers. The platform also offers the option of free hosting or custom URLs as part of a subscription plan, free live chat support, and custom rich media mobile ad creation from justAd.

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