Real Madrid extends WISeKey contract | Brands | Mobile Entertainment

Real Madrid extends WISeKey contract

Real Madrid
Daniel Gumble


Brands / January 4th 2013 at 10:58AM

Agreement extension will see WISeKey continue to distribute the club’s mobile content in China for the 2012-2013 season.

La Liga giant Real Madrid has extended its agreement with WISeKey for the exclusive distribution rights of the club’s mobile content for the 2012-2013 season in China.

The agreement will see WISeKey and its Chinese partners distribute and market Real Madrid’s mobile content to around 150 million of the club’s fans in the region.

Commenting on the agreement extension, Carlos Moreira, founder and CEO of WISeKey, said: "WISeKey is delighted to renew its contract with Real Madrid and continue our work with the club to provide the Chinese community of Real Madrid fans with the mobile content they want."

Rafael de Los Santos, New Media Business director of Real Madrid, added: "We are delighted to be partnering with WISeKey to boost the club's presence and strengthen our popularity in China. Real Madrid fans can find us in nearly every corner of the world thanks to our dynamic licensing model, which now includes the Chinese market thanks to WISeKey."

* Like what ME does? Make sure you sign up to our free daily news headline service by clicking here. You can also follow/like us on Twitter and Facebook.