Pinterest modification to pull in brand partnerships | Brands | Mobile Entertainment

Pinterest modification to pull in brand partnerships

Pinterest modification to pull in brand partnerships
Zen Terrelonge


Brands / May 20th 2013 at 1:50PM

Introduces new pin processes to make it easier to discover content.

Social network Pinterest invites users to 'pin' appealing images in galleries, collecting photos of varying interests – cookery, fashion, art – in a digital scrapbook or pin board-like fashion.

The company has teamed big brand partners in order to simplify the discovery process, providing more details about the content they find interesting. Netflix is one of the partners, thus movie pins will offer ratings, cast details and more.

Meanwhile, product pins will offer pricing and availability, and recipe pins will provide cook time and so on. Other brand partners include Asos, eBay, Nestle, Sony, Urban Outfitters, among others, as the move clearly looks to provide benefits to both the brand and consumer.

Furthermore, Pinterest is making the Pin It button to mobile apps, meaning users will have more opportunities to share content.

Anna Majkowska, software engineer, Pinterest, said: "When you find something you love on Pinterest, sometimes you want to learn more so you can act on baking those cookies, renting that movie, or buying that couch. That’s why we’re taking a first step toward making pins more useful. We’re also making it easier to pin no matter where you are."