Mobile payments spike 25 per cent in the UK | Brands | Mobile Entertainment

Mobile payments spike 25 per cent in the UK

Mobile payments spike 25 per cent in the UK
Phil Tottman


Brands / July 15th 2013 at 5:04PM

Mobile spending reaches an all time high of £500,000 a day.

Mobile-based spending has increased by 25 per cent between January and June this year in the UK, according to daily deal aggregator Bownty.

The growing number of smartphone and tablet users has counted drastically towards the growth in mobile purchases, with more than 40 per cent of transactions made through Bownty coming from a mobile device compared to a third in January. 

Brits use their device to spend more than £500,000 on daily deals in an average day, varying from restaurant vouchers to beauty treatments.

This could be down to impulse buying, influenced by mobile ads and not wanting to wait to purchase a deal until they get home.

Steffen Frouland, CEO of Bownty, said: "This rapid growth shows more and more consumers are willing to spend money through their mobile devices, with shopping on the move becoming a reality. 

"With the number of UK smartphone users set to continue to rise, we expect mobile transactions to overtake desktop spending before the end of the year."

The company looked at overall deals sold across the UK on June 10th and found that Brits spend over £1.3 million on national and local deals on an average day.


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