Makes German capital the home of its sixth base.
Somo celebrated its fourth birthday last month, and has since secured new funding to enhance its technology and services. Seemingly the investment has already been put to good use, as the mobile marketing agency makes Berlin the home of its sixth international office.
In addition to opening a base in the German capital, Somo has secured Berlin-based online venture builder Rocket Internet as a new client. The agency will deliver mobile marketing solutions for Rocket's 50 strong clientele, including Foodpanda.
Steven Post, Rocket Internet’s head of mobile marketing, said: "We are very excited to be working with Somo whose tech expertise in mobile media and marketing strategy we know will be vital in helping our businesses succeed. The tech scene here in Berlin is thriving and Somo is a welcome addition!"
Luis Hanemann, Rocket Internet’s CMO, added: "We are always looking for partnerships, like the one with Somo, that are truly global, as we can leverage the workflows, best practices and strategies in all five continents in which we are active."
Somo VP of business development Stephanie Emmanouel will lead the Berlin HQ, relocating from the company's San Francisco office. She also has experience with Out There Media, Google, The Search Works, and Tradedoubler.
Emmanouel, said: "Berlin has become known as Europe’s Silicon Valley and is home to a host of pioneering tech and digital business - including our newest client, Rocket Internet. I’m delighted Somo has a presence in Germany to help clients here benefit from the insight, strategic advice and innovative thinking that Somo’s mobile experts can offer."