Somo expands into US market | Brands | Mobile Entertainment

Somo expands into US market

Somo expands into US market
Zen Terrelonge


Brands / Marketing / November 22nd 2011 at 11:46AM

Mobile marketing firm launches offices in San Francisco and LA.

Just two years ago UK-based Somo begun as a small startup and now it boasts over sixty employees and has become a multimillion pound company.

In addition to its current London HQ, the firm will tackle the US with the launch of two offices along the West Coast.  The first will be situated in the tech district of SoMa in San Francisco and the second in Santa Monica, LA.

The decision has been made to provide the company with a platform to reach international clients in the tech, gaming and entertainment sectors along the West Coast and Seattle.

Both of the offices are near a number of worldwide brands that are looking to adopt digital mechanics into marketing strategies and Somo plans to be there when the time comes.

Nick Hynes, CEO, Somo, said: "Usually we go East, to Japan and Korea, as we did with Overture (Yahoo! Search Marketing) and The Search Works. This time, myself and the skilled team we’ve built-up here at Somo are taking the mobile revolution into the US market. But we aren’t finished there, Asia Pacific is next.”

Carl Uminski, chief operating officer, said: "Having built Yahoo!’s mobile search engine business in the States and worked in its most well-known tech hub, Silicon Valley, I understand the US market and what works.

"Although they often lead the way, that hasn’t been the case with mobile, but we’re now seeing growing demand for the knowledge, strategic advice and creative thinking that Somo’s mobile experts can deliver."

Former AdMob exec Thomas Schulz who joined Somo in May will front all US operations.

The firm's client list includes Audi, EA,, Thorntons, IGN, Google, Orange and more.