MIG acquires Golden Bytes International | Brands | Mobile Entertainment

MIG acquires Golden Bytes International

MIG acquires Golden Bytes International
Tim Green


Brands / Marketing / February 28th 2011 at 10:27AM

Move for Dutch firm should strengthen MIG's reach in mainland Europe – and help it turn over £100m in 2011.

Golden Bytes operates in similar areas to Mobile Interactive Group, offering platforms based on SMS, MMS and IVR to clients across the Benelux countries.

The acquisition will see Golden Bytes adopt the MIG brand and bring the full range of MIG services – the development of mobile sites and apps, user experience design, loyalty and digital builds, mobile marketing/advertising, mCommerce – to existing clients. 

MIG said the deal was part of a deliberate international expansion plan, and follows recent moves into South Africa, US and Australia. 

Barry Houlihan, CEO of MIG, said: “Golden Bytes launched in 1999 and was one of the first mobile services businesses in Europe. 

"We have a huge amount of respect for their work delivered to date, and look forward to working as one over the coming years and increasing our activities in Europe. The deal will help to increase our consolidated revenues to £100m for 2011.”

Golden Bytes was acquired organically through existing funds for an undisclosed sum.

Just a few days ago, MIG announced that its turnover increased 15 per cent to £77.8 million in its fiscal 2010. Its operating profit  was £1.1 million - up from just under £234k in 2009.