Make Things Do Stuff campaign backed by leading businesses | Brands | Mobile Entertainment

Make Things Do Stuff campaign backed by leading businesses

Make Things Do Stuff campaign backed by leading businesses
Phil Tottman


Brands / June 17th 2013 at 11:55AM

Virgin Media, Caffe Nero and Microsoft support young people

Over 10,000 young people will soon have access to TechJam clubs after leading companies Virgin Media and Caffe Nero committed to 'Make Things Do Stuff' through partner Freeformers, a member organisation.

Microsoft apparently made a large contribution through the MTDS Kodu programme, and have promised to engage at least 30,000 children in coding and game making within the next year. 

Michel Van Der Bel, UK VP at Microsoft commented: "We are seeing almost weekly how a good knowledge of coding can take a bedroom project into the realms of a multimillion download app overnight. We want British people behind those success stories and if the K is to continue to remain economically competitive, it's essential that we get our young people excited about computer science from the earliest age possible."

The UK Government also back the announcement and featured in the G8 Open for Growth event in London.

The MTDS website contains a collection of digital tools, tips and links to projects to get involved in. It also shows them how to develop ideas by creating a website, designing an app, developing games or designing and producing new gadgets. 

The 'Make Things Do Stuff Summer of Making' will see a number of digital making activities being held across the UK.

Richard Branson, Virgin Media said: "We are very keen to transform the prospects of thousands more youngsters who want to start their own business with Virgin Media Pioneers."


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