With a single blipp, the 820,000 children that go to school hungry no longer have to.
Blippar – who has secured deals with more than 750 brands since its launch - will use its AR talents with Kelloggs and the Daily Mirror in a new campaign set up to donate two million breakfasts to kids around the UK.
Readers of the Daily Mirror can use the Blippar app to bring the Give a Child a Breakfast story to life, with each video view resulting in a breakfast being donated.
The campaign can be shared via Twitter and Facebook to maximise the amount of breaky’s being handed out.
No yolk, this campaign deserves a toast, mornings can be busy and parents often find themselves in a jam. Blippar has come along to save their bacon and give them one less thing to worry about.
Stephen Shaw, opportunities director at Bilppar, said: “Within seconds of reading about the campaign in the Daily Mirror, readers can instantly donate by simply whipping their phone out and watching the video through out app.
“This innovative campaign mechanic reduces the complexity of donating which readers will definitely welcome.”
Kellogg’s has been trying to improve the number of hungry kids since 1998 with a £2 million investment in breakfast clubs at more than 550 schools in the UK.