£500k investment helps company cross the pond after US success.
GoPrezzo is a mobile games monetisation service created by Northern Irish entrepreneur Aaron Taylor. The company launched Stateside last year, and a £500,000 investment has now supported expansion into the UK.
The business model requires gamers to post their games scores and compete against other players in a tournament-style leader board. This provides the chance to win tangible prizes like cosmetics from Birchbox, accessories from Paul Frank and textiles from Simple Things.
Rewarding users with physical goodies has worked very well for Kiip, a company that has brand partners like Pepsi and McDonald's rewarding app users for their achievements
Meanwhile, GoPrezzo developer partners include Player Three and Untame Games, who earn a share of revenue generated from the cost per engagement model.
Taylor, said: "We've created a unique 'win, win, win' solution for brands, developers and players, and the numbers since our US launch prove this - with seven per cent click through rates and four per cent conversion rate to signups."
Games currently running on the platform include Boom Bugs, Rope Rescue and Legend of Fat Ninja, with more going live throughout July.
All games available offer the play-to-win concept, which is becoming more popular amongst gamers for the benefits and developers like Metro Play, to attract more users.
The multiplayer tournament theme is also playing a more significant role in mobile games with developer Big Fish introducing it into its gambling games.
In celebration of the UK launch, GoPrezzo is running a series of giveaways and tournaments that people can sign up to via its website.