12 per cent have ten or more on their mobile.
With mobile spending expected to double over the next 12 months – of which a significant portion is set to be spent on entertainment services - mobile advertising firm Mojiva has produced the following infographic to illustrate how UK consumers are using their mobile devices for entertainment purposes.
Mojiva’s report found that 58 per cent of consumers have four or more entertainment apps on their mobiles, while 12 per cent have ten or more.
It also revealed 60 per cent of mobile users like to watch content from major networks on their device, despite 67 per cent stating that they would prefer to watch it live at the time of broadcast.
Furthermore, 62 per cent of smartphone users claim to watch up to one hour per week watching video content on their device, with 17 per cent watching at least 90 minutes or more every week.
Elsewhere, the report shows that 53 per cent of consumers have purchased event tickets via their mobile in recent months, and that 45 per cent choose to keep their ticket on their device instead of having a physical ticket.
With regards to ads, 64 per cent of Brits will watch all or part of adverts shown prior to a video, although only 49 per cent said that they could remember the brands shown.
However, 63 per cent stated that they would be more likely to view a video ad on their phone if it was on an entertainment app or site.