Netbiscuits offers brands a route to success.
Mobile phone shipments grew by six per cent year-on-year in Q2 to reach 432 million units, while tablet shipments rose 65 per cent to hit 52 million units.
The trend means mobile strategy is a must if businesses want to achieve success.
Savvy brands are putting mobile at the heart of their marketing materials to achieve customer engagement and loyalty, for consumers want speed and flexibility.
New research from mobile web solutions provider Netbiscuits shows why customers choose the web over native apps when accessing brand content on mobile devices.
The data also notes the habits around browsing, making payments and much more.