As the HMV app passes 5,000 downloads, HMV's CEO reveals the Cupertino company fears for the safety of iTunes.
UPDATE: HMV's MD of digital, James Coughlan, submitted the following comment to ME:
"We didn't expect to cause such a rustle, given that we've followed all of Apple's rules. We want to provide consumers a great service and we don't have any plans to discontinue operating the app."
Apple's iTunes Store has sold 25 billion songs and averages around 15,000 downloads a minute, which isn't a surprise giving how harshly Apple polices its operating systems, and restricts third parties.
However, the company looked to turn over a new leaf by granting HMV approval for a new music download store on iOS, which launched just yesterday.
ME spoke to the company's managing director, James Coughlan, about the new business direction and he admitted digital has always been difficult in the past and that a new strategy is in place to ensure a bright tech-based future.
But then Apple happened.
Seemingly unhappy by a potential iTunes threat, Hilco and HMV CEO Paul McGowan has revealed Apple has demanded the new HMV app be removed from the App Store as it passes 5,000 downloads. Comparatively the Android version is performing twice as well.
Massively successful launch off our digital music app. There have been twice as many downloads on Android as there are on Apple. #hmvapp— hmv (@hmvtweets) October 18, 2013
After the first 5000 downloads of the #hmvapp overnight we get the first rumblings of discontent from Cupertino.— paul mcgowan (@ppmcgowan) October 18, 2013