Airtel confirmed as first telco partner.
Mobile advertising network Vserv.mobi, has today launched AudiencePro, a new platform aimed at providing a potentially game-changing opportunity to the entire mobile ecosystem.
With AudiencePro, Vserv.mobi has become the first mobile ad network to combines its scale and audience with telcos to provide optimised audience targeting opportunities to advertisers.
The platform offer advertisers targeting based on demographics, spending power, network usage, location, content relevance and device-specific data.
Ultimately, AudiencePro will allow advertisers to reach mobile subscribers with highly relevant ads displayed on multiple inventory sources across the Vserv.mobi network. This includes over 20,000 apps powered by its AppWrapper technology.
The platform will include support for all creative formats, including rich media formats, such as full screen ads, video and HTLM5 interactive ads.
Meanwhile, Vserv.mobi has also confirmed telecom operator Airtel as its first partner for the AudiencePro platform.
Dippak Khurana, CEO and co-founder, Vserv.mobi, commented: “The AudiencePro is the World’s first platform that brings together the power of Mobile Ad Networks with credible user data from Telcos, to enable unprecedented levels of audience targeting for advertisers. After the revolutionary AppWrapper monetisation platform, this is our second game changing technology that will unlock tremendous value across the entire mobile ecosystem. Given our understanding and presence across emerging markets, we are already working towards rolling out the AudiencePro platform with partners across the globe.”
Rohit Verma, vice president of Telecom, Vserv.mobi, added: ”Telcos, especially in emerging markets, have been looking for Mobile Advertising opportunities in today’s ‘APP’ified world, and advertisers are always seeking richer audience profile insights, thus the AudiencePro platform provides a powerful solution to both these challenges, while delivering higher monetisation to our publisher and developer partners. AudiencePro offers Telcos a unique innovative approach to Mobile Advertising and help move forward the Mobile ecosystem.”