Service replaces MSN’s homepage with the advertiser’s colours, design, logo and branding for 24 hours.
The move brings a new twist to what's possible in a mobile display advertising campaign – mimicking the site 'takeover' possible on full web pages.
Momac and MSN have hosted skins for brands such as Pringles, the World Wildlife Fund and the Fast and the Furious 5 movie. They were all built by Momac using its cloud-based mobile platform, mvolve.
By clicking through to the landing page during the World Wildlife Fund site skin, users could donate one euro to the organisation.
Meanwhile a movie trailer was hosted on the landing page during the Fast and the Furious Five site skinning.
Joost Goeree, MD of Momac Netherlands, said: “Mobile advertising has become a serious business with brands constantly in search of more creative and engaging ways in which to entice mobile users.
“Mvolve helps achieve these promotional targets because it allows advertisers to quickly and expertly turn around innovative mobile campaigns such as mobile site skinning.”