Global mobile advertising market to experience significant growth from $8bn in 2012.
The worldwide mobile advertising market is set to reach revenues of $12.8bn in 2013, showing significant growth from $8bn in 2012, Informa Telecoms & Media has reported.
Despite the year-on-year growth of mobile advertising revenues, brands and advertisers are still spending far less on mobile than they are spending on PC/desktop, TV, print and radio.
Revenues from display ads on mobile sites and mobile search will account for the lion’s share of mobile advertising revenues in 2013. However, advertising in mobile apps will experience even greater growth, with many ad-networks now seeing larger revenues being generated through in-app advertising.
Several mobile ad networks are now seeing the majority of their ad impressions on smartphones, many of which are being served in mobile apps. The growing number of smartphone users appears to be the core driver for in-app advertising, especially amongst iPhone and Android users, who are now spending an increasing amount of time using apps than browsing the web.
Meanwhile, messaging and voice looks set to continue to play a crucial role in mobile advertising, with many internet-based campaigns relying on SMS short codes or a click-to-call function for consumer response.