A fifth of cars in the US and Western Europe to run apps by 2017 | Brands | Mobile Entertainment

A fifth of cars in the US and Western Europe to run apps by 2017

A fifth of cars in the US and Western Europe to run apps by 2017
Zen Terrelonge

by

Brands / March 20th 2013 at 12:00PM

A result of improved ICE and rising smartphone adoption.

Juniper Research expects 20 per cent (90 million) of consumer cars in North America and Western Europe to be app-enabled within the next five years. The prediction comes as manufacturers enhance the in-car entertainment (ICE) built into head units, while consumers continue to embrace smartphones.

The report looks to services like MirrorLink, which syncs the mobile with the car controls, to drive the connected car market. Ford, meanwhile, recently announced a partnership with Spotify to bring its in-car SYNC service from the States to Europe.

Anthony Cox, report author, Juniper, said: "Sky-high smartphone ownership and a standardised approach to integrating apps into the vehicle head-unit mean that the barriers to making the connected car a reality have all but gone."

The study shows sluggish deployment of new vehicles will be the main inhibitor to prevent the connected car market from growing faster.