Retailers such as Walmart and M&S investing in mobile strategy support.
More than a billion mobile owners will be buying physical goods and services from their device by 2016, reports Informa.
Whilst many retailers are outsourcing their mobile integration to specialist IT and marketing firms who offer managed services, other big players such as Walmart and M&S are investing into in-house expertise and resources to bolster their mobile strategies.
There are so many mobile services such as Yelp and Groupon – who bought Ticket Monster for $260 million to grow Asian m-commerce - that offer store location, reviews, price comparisons and discount vouchers now that it could prove to be seriously detrimental to a business if they are to not embrace mobile, making it one of their main focuses when reaching out to consumers.
Adobe released its online shopping forecast this week, which predicted this Christmas will see a 68 per cent increase in mobile shopping compared to last year.
So those who are altering their strategies to integrate the use of mobile whist shopping will without a doubt gain a huge advantage.
It was reported earlier in the year that mobile shopping was killing brand loyalty, however if handled correctly it could actually increase the number of loyal customers.
Shailendra Pandey, author of the Informa report, commented: “Being accessible across the variety of channels is becoming increasingly important for retailers.”
A majority of retailers report that a strong growth in the traffic to their sites comes from mobile, with many adamant that mobile will have the biggest impact on their business in the next two to five years.”