New partnership to offer one-stop-shop for managing mobile apps.
Telefónica Digital has teamed up with FeedHenry in a move to provide enterprise customers with a single, cloud-based location for creating, managing and securely integrating mobile apps.
The partnership will see Telefónica offer its Instant Servers Infrastructure-as-a-Service solution alongside FeedHenry’s cloud-based mobile app platform. This will enable Telefónica’s European customers to design, create and manage their mobile apps hosted in the cloud, whilst also allowing businesses to capitalise on the potential of mobile and cloud to boost productivity and deliver additional revenue streams.
Cathal McGloin, CEO at FeedHenry, commented: “The key to mobile business success in this era of BYOD is to ensure apps are reliable, portable and secure across as many devices as possible and we are seeing increased demand from enterprises seeking cloud-based mobile app platforms to reduce up-front costs and time to market. Corporate IT and app development teams will now be able to build applications for the most demanding consumer and enterprise users then quickly and easily deploy them securely to the cloud.”
“The intersection of mobile and cloud is a natural one,“ said Tim Marsden, director Horizontal Cloud, M2M and Alliances at Telefónica Digital. "Our goal is to accelerate the availability of mobile-optimised, cloud-based services for app development and management, giving full access to cloud services like storage, security, caching, and server-side business logic. Our partnership with FeedHenry is an important step for us, helping us to extend our service offering to customers who are embracing mobile as part of their future business strategy."
The collaboration between the two firms began last year with a strategic agreement to bring FeedHenry’s Mobile Application Platform to corporate customers in key Telefónica markets. At present, the service is available through O2 in UK, Ireland and Germany.