New programme aimed at establishing associations with developers.
Social gaming content and platform provider GREE has announced the launch of its $10 million GREE Partners Fund, telecompaper has reported.
The Japanese company’s new programme will focus on establishing associations with mobile games developers.
Led by Jim Ying, vice president of publishing and partners for GREE International, the GREE Partners Fund will allow the firm to invest an aggregate of $10 million through equity investments of $1 million or more.
Furthermore, the programme will provide access to tools and teams available to GREE’s internal studios, while also supporting partner titles with its marketing efforts and growth initiatives.
At present, the GREE Partners Fund is considering applicants from North and South America.