App of the Day: MyThomson | Mobile Apps | Mobile Entertainment

App of the Day: MyThomson

App of the Day: MyThomson
Daniel Gumble

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Apps / App Of The Day / June 27th 2013 at 4:33PM

New app a one stop shop for all Thomson customers.

TUI Travel, a FTSE 100 company and owners of Thomson, has introduced a new iOS app for all Thomson customers entitled MyThomson, which is designed to serve as a one-stop shop for customers looking for information on their bookings.

The app was initially trialed in the second week of May, with more than 15,000 holidaymakers downloading the digital assistant. It went on to received a four-star average review rating and, on June 19th, became the #1 ranked app among the free travel apps chart in the Apple App Store, as well as a spot in the Top 20 free apps overall.
TUI Travel now expects the app to reach 50,000 downloads by the end of September.

MyThomson aims to provide information, such as flight number, luggage allowance details, maps, and current weather to help customers save time and prepare for their holiday with the minimum of fuss, while resort guides and the ability to book excursions – both before holidaying and on holiday –allow customers to quickly access information from their device.

The app also features a customer centric design, using dedicated tiles aimed at keeping you informed on one piece of information, along with live updates to enable users to quickly access information. Meanwhile, social integration lets users post to Twitter and Facebook directly from the app.

On the tech side of things, TUI Travel’s mobile experts teamed up with AKQA, Aditi Technologies, Appcelerator, and CRM partner Creator in order to deliver the app’s quick, responsive interface.

Mittu Sridhara, Group CIO of TUI Travel, commented: “Innovation is at the heart of TUI Travel’s strategy to deliver future growth and we recognise mobile technology and social media are changing the way in which consumers research, book and share their holiday experiences.”

“New technology plays an increasingly important role and we are using it to revolutionise the travel industry. Not only for the traveller, but also to ensure we can continue to enhance our understanding of what holidaymakers need and want, so we can create the best possible holiday experiences.”

“The launch of the MyThomson app is an exciting new way of connecting our customers anytime, anywhere, in any way with Thomson. The annual summer holiday is a significant purchase for our customers and we know that they not only spend time choosing and planning their holiday but also looking forward to it. The app is a fantastic way to get customers more excited about their holiday and will help them keep up to date with all the information they need in one place, just a tap away.”