Antix seals major games distribution deal with PopCap Games | Mobile Apps | Mobile Entertainment

Antix seals major games distribution deal with PopCap Games

Antix seals major games distribution deal with PopCap Games
Zen Terrelonge

by

Apps / October 23rd 2012 at 11:00AM

That means Plants vs Zombies will be shuffling to a TV near you.

Cross-platform games solution provider Antix Labs has been in operation for more than five years, but in some respects its 'share and play' gaming tech was ahead of its time.

However, the UK firm has been busy recently by enabling its Game Player for connected TV OEMs, while it announced an Indonesia-based deal at the start of summer.

The hard work looks to have paid off as Antix has now secured a huge contract with EA-owned PopCap Games.

The deal will enable consumers to share the PopCap games they own across any connected device – smartphone, tablet, TV – via the cloud, so that they can continue play where ever they are.

The highly popular Plants vs Zombies title will be the first of many to be made compatible with the service this quarter.

ME was actually treated to an exclusive sneak peak of the game in action last week, and we can confirm the transfer from mobile device to TV is seamless, as well as visually attractive.

The idea behind Antix is to combat the fragmentation of different devices on the market, which will traditionally inhibit friends from playing against each other.

Francis Charig, CEO of Antix Labs, said: "The Antix Game Player merges home and mobile devices and brings a sense of immediacy to consumers who can share and play with their friends when in close proximity.

"They can also take advantage of the cloud but Antix games are playable even when there is no network availability or networks are too slow, too full or too intermittent. We are delighted to collaborate with PopCap given the suitability of PopCap's game portfolio with the delivery of a 'share & play' experience for consumers."

Evan Spytma, regional director of Australia and SE Asia for PopCap, said: "Seamless gaming is a rapidly evolving consumer expectation that PopCap aspires to surpass.  Leveraging the Antix Game Player enables us to construct a seamless cross-platform and immediate proximity gaming experience for millions of consumers globally."

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