ExoClickMobile will manage porn site xHamster's mobile inventory.
Barcelona-based ad network ExoClick allows clients to create mobile campaigns, target specific devices and market segments, split test banners, manage statistics and track results in real time.
Exoclick executive Geoffrey Bonnechère said: "xHamster recognised the need to have a transparent and stable partner capable to manage its growing mobile inventory on the long run. As we have been monetizing xHamster's web ad spots for years, it was a logical move to extend our services to its mobile traffic,"
He added: "To answer to the increasing demand of mobile traffic we launched a dedicated mobile marketplace gathering an impressive list of premium adult mobile sites to which xHamster was added.
"Our advertisers have the ability to pick the adspot they want and to manage everything on their own, worldwide, which help us to cover 99 percent of our mobile inventory".
ExoClick says it has 55 billion ad impressions per month, including nine billion mobile impressions through ExoClickMobile.