Part of an ongoing plan to get "bigger and better".
EdenFantasys shoppers will be able to get their filthy playthings wherever they are, as the kinky retail chain launches a smartphone-optimised site to provide a 'seamless shopping experience.'
Visitors will be able to surf pages, source product info and buy their smut directly through the site, complementing the desktop alternative.
Fred Petrenko, president of EdenFantasys.com, said: "We’ve been long overdue with this project. It is a new medium for us and we took our time to understand the mobile user and the products they need.
"But, just a simple replica of a desktop site that fits into smaller screen was not the answer. This is just the beginning of our emergence in mobile markets and we’re excited about opportunities it promises."
Valera Vichniansky, CTO, added: "Our research went into smartphone user experience and behaviour, the latest SEO trends, and a platform that would best feature the wealth of Eden original content, product data, and web assets.
"The end result is a user-friendly, smartphone-optimized web platform that keeps up with the needs of Eden customers today and tomorrow.”
Meanwhile, the firm has also relocated to a warehouse and office in Atlanta.
Like what ME does? Make sure you sign up to our daily news headline service by clicking here.