Mobile dating drives huge spike in revenues for VAS specialist.
The UK firm offers a variety of mobile services via its Fusion platform, integrating billing, discovery, user interaction, and engagement.
But it's the FlirtFinder.mobi mobile dating site that has really flown over the last three years, thanks largely to the proliferation of Internet enabled mobile devices.
This growth in adoption has been complemented by a switch in business model away from traditional dating subscriptions in favour of on-bill micro-payments.
Surprisingly though, much of this growth has not been smartphone-centric, but has come from a predominately feature phone-led audience.
Either way, members are very committed to the site, averaging 225 visits each and viewing over 4444 pages in their quest to find a partner.
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The most common reason members cite for leaving is that they have met someone.
Justin Battell, MD of Isomob, said: “Your mobile is primarily a communication device. FlirtFinder simply allows you to reach people beyond your contacts list.”







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