Feature: Looking at adult mobile content

ME talked to adult specialists Mike Falco and Julia Dimambro about the challenges facing the sector.

The app store revolution, regulation, North America… the mobile adult business has a lot to grapple with. We canvassed myiPlayground.com's Mike Falco and Cherry Media's Julia Dimambro for the inside 'skinny'.

The US porn industry is worth $12bn, but the US and Canadian operators still don’t permit adult content on their networks. Will this change?

Mike Falco: Eventually, as long as content is monitored and age-verified. My guess is that we’ll have to wait till 2011. It’ll be like pay-per view porn on cable and satellite TV. As competition grew, those companies were forced to meet the high demand for porn, and eventually it became a “normal” aspect of TV.

Also, the operators have no choice. They are helpless to control the consumer’s urge to access the mobile web and therefore mobile porn. Our site, myiPlayground.com, is formatted for the mobile web with a directory of hundreds of quality mobile porn sites that work on various devices.

Julia Dimambro: At a personal guess, I get the impression they probably won’t ever allow hardcore content on their networks. American culture is just too expansive and varied. It would be like all European countries allowing it, which hasn’t happened in over eight years, despite many advances in attitude and technology. US carriers’ brand values have to stretch across a range of cultures and public opinion, they prefer to keep the brand safe. Remember Janet Jackson? A total scandal there because one nipple popped out!