Mobile Redirect will send the user to an alternative URL for maximum monetisation.
The service has been set up to address that old chestnut of a problem - how to deal with the huge number of users arriving from a mobile device, when all you have is a site built for desktop customers.
EroAdvertising says all that's required from the publisher is to implement a code to their website in order to turn on the detection of their site’s mobile visitors and to set the options regarding redirecting them.
This includes an alternative URL or a mobile portal provided by EroAdvertising, which is customised to the publisher site’s style with a look and a logo.
“Mobile traffic is constantly gaining in importance, and we ar glad to introduce a turnkey solution that is easy to set up and administer and that will help our publishers to better monetise it,” said Jan Huibers, CEO of EroAdvertising.
It's also looking at further refinements such as country specific re-direction.
As a sweetener, EroAdvertising is offering a 75 per cent revenue share for all publishers who start sending their mobile traffic during January and February.