Dating Factory adds mobile sites to its white label platform

Looks to build on the ten per cent of its customers that date via mobile.

The Dating Factory is a white label platform that provides affiliate the tools to create their own online dating portals.

Now, the firm has added mobile to the platform, allowing partners to optimise their sites for smartphones and tablets to increase overall traffic.

The launch comes following beta testing in March, which yielded successful results, and access can be found in the admin panel.

Moreno Aguiari, head of operations for Dating Factory’s US-based activities, said: "Almost ten percent of all visitors on our network connect to our partner sites through mobile devices.

"Mobile users stay connected longer than traditional web visitors, with bounce rates 15 per cent lower. These are just a few reasons why it’s important for our partners to have the tools they need to convert visitors who prefer mobile devices."

"Once partners activate mobile functionality their dating site’s visitors will see a link for a ‘mobile version’ of the site. Visitors will have the ability to switch back and forth at will, giving them the choice between the full-featured web layout and the mobile-friendly layout that’s designed for small mobile screens."

The firm's clients all have a varied focus, spanning across disabled dating, casual sex, affairs, nudists, fitness and nylon lovers.

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