Playboy is working with Minick to expand its mobile business in Europe.The multi-year partnership aims to produce rich media content including video clips, mobile TV, games and other services. There are also plans to create Playboy social communities.
Tero Turunen, Minick's CEO, said: "Given the iconic nature of the Playboy brand, our goal is to enhance their content offerings and expand their reach, both through traditional portals as well as on a direct-to-consumer basis. Over the coming years, the
increased convergence of mobile and online will create significant opportunities for companies like Playboy."
The Minick Service Platform is available to carriers, entertainment companies and mobile marketing either as a managed or as a packaged solution.